Stage 3 Setting Goals

Identification of Stakeholders

Stakeholders are agencies, bodies or people who are interested in, or would be affected by bus transport and any proposed improvements. Stakeholders can be either direct or indirect.

Direct stakeholders are entities that have a visible role in the organization, regulation, operation and support of the bus service; or people, communities and entities that use the service or are impacted by it.

Indirect stakeholders are anyone else whose interests are either enhanced or threatened. They may be more difficult to identify and engage with. Nonetheless, they could have an important role, either as supporters or in thwarting proposed courses of action.

Identify the direct and indirect stakeholders for urban bus transport improvement:

  • City transport authority
  • City elected representatives, sub-committees on transport, roads, finance etc.
  • Citizen groups and communities
  • Bus users, covering the key user types
  • Major bus operator(s)
  • Smaller bus operator(s)
  • Informal transit associations
  • Vehicle owners – some of whom may be in the background
  • Drivers, conductors and other personnel
  • Traffic authorities and police
  • Financing entities
  • State / national government
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